children : advertising and marketing

the final word

2005-05-04T06:53:00.000-07:00

I was really dubious concerning the project at the beginning because I’m not so good at computing! I didn’t know how to make a blog, and more generally, I didn’t know what a blog was. But I really enjoyed doing this exercise. Of course, I have learnt a lot when we started to send images from Flickr, and the Survey Monkey too. Using www.blogger.com was a really good experience because I was able to put some information on the web.
I had difficulties concerning the time. Indeed, we had to check every week the comments, to insert posts, and It was sometimes difficult to be regular. Moreover, I had ideas when I started to work on my subject. However, I think I should have taken an other topic, more funny to my mind.
I think it could be more interesting to make the blog with a non-marketing theme. Indeed, people could be more regular and creative for their project. Otherwise, I think I will continue my blog or an another one to share with my friends.

Survey concerning fast food consumption

2005-04-27T08:43:00.000-07:00

I would like to bring you some informations concerning fast food consumption. I realized a survey with 54 persons who responded in 9 questions.
Look for the analyse of the most interesant questions:

How many times do you go to the fast foods?
2 by a week 5.6%
1 by a week 24.1%
1 per month 37%
1 every two months 22.2%
1 by a year 9.3%

Do you go there with...
your friends 87%
nobody (alone)9.3%

Which are the 3 significant qualities for this type of restauration for you?
the speed 85.2%
the price 55.6%
the simplicity 46.3%
the user-friendliness 31.5%
the quality 22.2%

Could a concept of healthier rapid restoration be appropriate to you?
yes 94.4%
no 5.6%

--> finally, we can observe that most of the interrogations we could have concerning the evolution of a certain dependence of fast foods is not so bad we could imagine. Indeed, most of people showed their interest to a new concept of the creation of healthier fast foods. In this case, maybe the publicity could be more appropriated for children who could have a better image of the food and especially of the mean to combine health and food...

do you want to watch a piece of film?

2005-04-24T09:56:00.000-07:00

I would like to show you how the publicity is good when it prevents parents for the dangers of certain things like cigarets. Indeed, it's not very healthy to smoke near the children, and they could be dependent with these way of life.
go to
SEE: http://www.tobaccofreemaine.org/countermarketing.html
and see "healthy maine partnership" watching you a campaign concerning adult influence and responsibility in their behaviours.
(go to "adult influence" --> "pick a video player" --> "Windows media player" --> "broadband")

humour

2005-04-11T08:22:00.000-07:00

humour
Originally uploaded by caroduval.

Just a few humour to describe the effects of nonhealthy food habits.

An interesting website

2005-04-02T06:32:00.000-08:00

You can have more informations on this website. The article is called "Advertising to children: Is it ethical?"...
It talks about children's evolutions and development due to the advertising campains. It talks about the strategies of the firms which wants to target children more and more.
SEE: http://www.apa.org/monitor/sep00/advertising.html.com

Some figures

2005-03-23T10:01:00.000-08:00

0: It's the age where advertisers sometimes start to target people.
10 years: in these period, there will be about 1 child on 4 who will be obese in rich countries. (if nothing is made against that).
4%: It's the number of ads which praise healthy dishes on television.
70% of advertising target children for sweets, cereals, sweet products.
76%: it's the number of children who often drink Coca-Cola (18% all the days)
76% of children say that they like publicity and a television for them is inconceivable without.

88% : of the children who know a brand of a product want to buy it (by publicity).

3000: It's the number of americain advertising we see each day.

20'000-40'000: It's estimated the average chil sees between 20'000-40'000 commercials every year.

3 billion dollars by a year: money spent by fast foods in publicity.

3 billion dollars: It's the sum spent by the advertising executives in 2000 (100 million in 1990).

188 billion dollars : In 1997, it's the money that parents spent on purchases, influenced by their children.

nous

2005-03-11T00:01:00.000-08:00

nous
Originally uploaded by caroduval.

Children when they are older...
...are influenced by brands of alcohol they have seen on tv! They associate parties and alcohol. It's why it's necessary to pay attention to our children.

How the specialists in marketing target the children?

2005-03-08T09:38:00.000-08:00

the children constitute a significant target public for the specialists in marketing since they have their own purchasing power, that they influence the decisions of purchase of their parents and that they are the consumers of tomorrow. With proof the expenditure made by industry for publicity intended for the children literally exploded during the last decade, passing from 100 million dollars in 1990 with more than 2 billion in 2000. Nowadays, the parents buy more for their children. Smaller families, two incomes and the carryforward of the arrival of a first child explain partly why the couples have more money to spend. In the same way, the culpability of the parents related to the fact that they spend less time with their children can play a role in their decisions of purchase.

Who I am?

2005-03-04T00:17:00.000-08:00

Hello everybody...my name is Caroline and I would like to try to study all relations between children and advertising, for an english and marketing work.
I think It's important to know which is the evolution of advertising to be a little aware of the possible consequences of the phenomene.
On one other hand, I'm interested in search about the perception of children to convince them.
I hope my blog will interest you and don't hesitate to send me your reactions.
Have a good reading!